Apple went ahead and revealed the 3 subjects they they’ll be discussing at WWDC, revealing the existence of their iCloud service in the process.

I’m in agreement with Stephen Hackett, who thinks the announcement is simply to set expectations from the get go. Apple rumors these days, especially those concerning iOS devices, have a tendency to make their way into mainstream media. It makes sense for Apple to want to control the message at that scale.

I’m particularly amused by the ambivalent description of iCloud:

“iCloud®, Apple’s upcoming cloud services offering.”

Nice way to confirm it’s existence without giving anything away.

Posted at 11:42am and tagged with: tech, apple, WWDC, iCloud, Mac,.