By Shadoe Huard

June 15th 2011

"Please understand."

Excerpts from All Things D reporter Tricia’s Duryee’s interview with Nintendo Global President Satoru Iwata. Bill Trinen, as always, provides the translations:

My point is about how we can keep the public’s perception of the software.

If we are going to destroy the value of the game software — once we have done so, it’s a difficult job to recover from that situation.

Yes, it is true. There are great examples of advertising and doing the microtranscactions, and several companies who have come up with that kind of system. But on the other hand, if you ask me, is this the system that can be sustatined for the long time? I don’t know the answer.

Just because many other people are thinking that way, we aren’t thinking that way.

If you take that last passage by itself, it seems admirable that Nintendo would stick by its’ guns. it’s almost Apple like. Unfortunately, as the rest of the interview reveals, what Iwata really means is that while the entire video game industry is pursuing new avenues and business models, Nintendo is content with the way things are today. Their differentiation is staying stuck in the past, where Nintendo can still fool themselves into thinking they are still the ones leading the industry forward.

Posted at 2:01pm and tagged with: tech, gaming, video games, one column, nintendo, business, Iwata,.

March 3rd 2011

Sour Grapes   

Interesting piece on Nintendo’s keynote speech at GDC this week by Tricia Duryee at All Things Digital, covering Nintendo’s apparent distate of all this mobile and social gaming that’s going on :

In the keynote, Iwata explained the games industry is no longer focused on building the highest quality experiences, but rather is narrowing in on free or very low cost titles.

“The majority of people here are creating games for social and mobile. I fear our business is dividing, and that threatens the employment for those of us who make games for a living,” he said.”

Is anyone actually going to second a statement like that?

“The closest Iwata got to talking about Apple, and probably Facebook too, was when he said that “these platforms have no motivation to maintain the high value of video game software. For them content is something created by someone else.” “

Because obviously, to maintain value, Nintendo never let EA, Ubisoft or Activision create content for their platforms.

While he’s right that the gaming industry is dividing (I’d just say evolving with time), It’s unclear who Iwata was trying to convince; the audience, or his own company.

There’s no denying that Nintendo is an important part of the gaming landscape, but it’s worrisome when the company figurehead’s best response to an evolving marketplace is making ridiculous rationalizations at a keynote speech.

(Via All Things Digital)

Posted at 6:41pm and tagged with: GDC, keynote, Iwata, Nintendo, wii, DSi, 3DS, sour grapes,.