The New Fusion Ads, From the Perspective of the Product

Fusion Ads was purchased today by BuySellAds. As Fusion’s core product, I’m concerned about what will happen to my shelf space and the customers who will browse it.

Saying things will stay the same is an empty promise. They already have changed. If Microsoft went and bought every Apple Store tomorrow and claimed everything would stay the same, it’s doubtful many would believe it. Obviously, Fusion’s acquisition isn’t on the same scale as my doomsday scenario above but the legitimacy of the concerns it raises remains. Somewhere up the chain, someone new is making different decisions on its behalf.

If the acquisition seemed out of left field, the existence of BSA seems even more so. Fusion prided itself on being an ad network (community?) for a targeted audience, raising a flag when no one has heard about that network’s new sheriff. And when the partners themselves don’t know what’s going on, things aren’t off to the right foot.

There’s much to learn from simply visiting both comapnies’ hompages. You’ll immediately notice that one one page, Fusion is the sole priority of that company. On the other, it’s hard to tell how Fusion fits in other than as added service to advertisers.

Speaking as Fusion’s core product: not good.

BSA aparently loves and has experience with [acquiring] one ad per page networks, which is a start. What it doesn’t explain however convincingly is why I’ll want to keep being a product sold on its shelves.

I’m skeptical of most ads. If I ever even considered clicking on a Fusion ad, it was because everything about them seemed in complete opposition to what BuySellAds seems to want to become. Now it’s about to lose that consideratin. BSA may still be a small shop company today, and the CEO can give his cell phone number out to the public, but actions speak louder than words. Yoggrt is an acquisition from last July. And AdPacks? AdPacks is their own in-house creation that launched in October 2010. A glance at the AdPacks homepage makes no mention of anyone currently using its service, something that is usually easily spotted and advertised on other ad Sites. Typically, I’d read too much into a coincidence such as this one. Typically. Putting two and two together, it’s likely BSA doesn’t have the intention of staying a small time ad network forever.

Again, speaking as Fusion’s exclusive, extremely picky product: not good.

I’ve never been so disappointed about advertisements. Actually, I didn’t know I could be disapointed about advertisments until today.