When the iPhone was introduced back in 2007, many believed that it made sense for Apple to include a mobile version of iChat, it’s proprietary chat and video calling application, in iOS. Such a version of iChat failed to ever materialize. In fact, nothing like iChat appeared in any form until 2010, when Apple opted instead to introduce FaceTime for video calls and in 2011 with iOS 5, where iMessage arrived for text based communication duties.
While there isn’t any outstanding reason to question why Apple choose to create two new apps on iOS to fill in for iChat, there are some questions to be asked now that we’re seeing those appsinfringe on iChat’s space on the Mac. Despite being able to already do both video calls and messaging, Apple has left iChat in solitude on its own island, making FaceTime it’s own unique application. One might assume that if there were to be a Mac iMessage app, it would also be a standalone icon in your dock. Porting the same apps from iOS over to Mac OS makes sense from a usability standpoint. Having the same applications across both platforms makes it easy for users to orient themselves.
So why chose to port FaceTime over to the Mac rather than iChat to iOS?
One could argue that the early iPhone hardware lacked the front facing camera that would make video calls possible, handicapping much of iChat’s core functionality and appeal. While the release of the iPhone 4 solved that particular issue, it was FaceTime that got to take advantage of the new optics, not iChat. It’s likely that the advantage for Apple is how FaceTime and iMessage can be touted as new and unique features of iOS, equally useful for both promotional and strategic advantages. The term FaceTime is easy to understand and far more marketable. It’s a better bulletpoing in a feature list.
Now FaceTime is on the Mac as well and while Lion is still a month away from release, Apple has made no sign of dropping iChat or having it replaced. It’s continued existence reveals what seems to be a growing schism between different Mac users. On the one hand, it’s highly probably that longtime Mac users are still making frequent use of iChat, having grown with it over many years. Meanwhile, people considering a Mac for the first time because of their experience with an iOS devices are ignorant of iChat’s existence, looking instead on their docks for similarities between their new Macbook and their iPod Touch.
“Hey…FaceTime is on there too…”
Going forward, it’s obvious that FaceTime and iMessage will become far more popular platforms - if they aren’t already - than iChat ever will be. Yet, something has to give. It’s going to look increasingly bizzare to support two or more apps that are essentially the same. Will we see iChat be rebranded as something new? Or will it simply fade to irrelevance and be completely replaced, as the trend seems to indicate.
A few weeks ago, I outlined some scenarios for the future of Thunderbolt. My guess was that Apple would most likely introduce a Thunderbolt enabled iPhone before an iPhone that could sync wirelessly. My argument being that wireless connectivity, for a number of reasons, wasn’t an adequate replacement for tethered syncing yet. My own logic implied that the best way to push the adoption of Thunderbolt would be to require it on one of the world’s most recognizable and popular products, strongly encouraging consumers towards a new Mac.
Obviously, Apple doesn’t care so much for my logic.
There isn’t anything inherently wrong with choosing to go wireless now rather than later. If anything, it’s the best choice, I just wasn’t convinced it was feasable. One is left to wonder though exactly what part Apple thinks Thunderbolt is supposed to play in the future. From the Apple page on Thunderbolt:
Intel co-invented USB and PCI Express, which have become widely adopted technologies for data transfer. Apple invented FireWire and was instrumental in popularizing USB. Their collective experience has made Thunderbolt the most powerful, most flexible I/O technology ever in a personal computer.
The language is arranged together in such a way here as to emphazise how their partnership should result in nothing less than a revolution, and rightfully so. Thunderbolt’s abilities are such that it should really be the only port left on your Mac computer sometime in the future, capable of handling anything thrown it’s way. Unfortunately, there’s little reason to convince consumers to take the plunge. Here, the schism grows between wired and wireless connections. While Apple could still release the next iPhone with a Thunderbolt cable in the box, its’ lack of neccessity negates any incentive to adopt it. If iCloud works as proposed, it’ll be an even larger sign that wireless connections are primed to overtake physical inputs. No matter how good it is, an even better wireless option forebodes Thunderbolt’s fate as the next Firewire rather than the next USB: a niche feature for power users.
While it’s a tough pill to swallow for its’ partisans, it’s music to the hears of its’ detractors. Say what you will for the potential of Thunderbolt but there isn’t much to say about what you can do with it today. No Thunderbolt supported hardware is available on a store shelf. No PC OEM outside Apple is selling a computer with the technology.
The exact opposite is true for USB 3.0. It goes without saying that rollout of a new input device takes time, but Thunderbolt is racing against the cost advantages and interoperability that USB 3.0 offers. Thunderbolt might be faster than USB 3.0, but it’s a case of “Win More” rather than a true advantage. USB 3.0 will probably be more than most ever need for the foreseeable future. Apple and Intel’s trump over USB was it’s stable of iOS devices, providing millions of consumers an instant reason to switch. Without that ace, nothing currently stands in the way of USB 3.0 adoption getting an enormous and possibly insurmountable head start.
Thunderbolt might not be out of the game yet but now neither is the possibility of seeing USB 3.0 on a Mac.