On the new 11” Macbook Air living in a netbook world:
Ben Brooks:
“Here is a scenario that keeps popping into my head, and seems to make a lot of sense. A stay at home mom wants to get a computer that she can use when the kids are gone, and when she is waiting for them and working on her various projects – in other words, light computing needs in short spurts. She has been turned off by the iPad because she has been told it is not a ‘full’ or ‘real’ computer, so instead she has been looking at a cheap Net book. Most likely playing with them at Costco and Best Buy, but the MacBooks keep catching her eye. Now she sees there is a Net book sized MacBook, that, while more expensive than all other Net books, really looks good. So she walks over and starts playing with the 11 and talking with the Apple Rep about it. She eventually says forget it – the price is way too high, and she just doesn’t need it.
Now what happens when she goes back to the Net books? She is going to find herself waiting for things to open. All of a sudden the 11 doesn’t just look like a sexy little over priced Net book, but instead a really, really, small computer. That is powerful, being able to draw a consumer in that would not normally look at your computers (in this scenario a stay at home mom) and give the a compelling reason that is hard for competitors to compete with – flash storage.”
Anand Lal Shimpi & Vivek Gowri :
“Apple won’t call it a netbook, but that’s exactly what the 11.6 inch MacBook Air is: a netbook with much better hardware. You get a full sized keyboard, an old but faster-than-Atom processor and a great screen. If you’re a writer, the 11-inch MacBook Air is the perfect tool just at an imperfect price.”
It doesn’t matter whether you consider to new 11” MBA to be a netbook or not. It matters that for many consumers, that’s what they’ll be comparing it with. It must be a scary time if your a netbook maker not named Apple.